is PASSION – especially as we face some uncertainty in 2009. But true passion is what will
* drive people out of their habits
* make folks uncomfortable
* reach people on an emotional level
* inspire real change
And this is what you want. You want people who are ‘jacked up’ enough to go to your website, talk about what you say, compare what you’re doing to your competition and follow what you do. Because once this happens, you have reached into someone’s personal space.
Gary Vaynerchuk talks about this ingredient here on YouTube (about 15 mins)
While he may not be everyone’s cup of tea, his track record shows that there is a great deal of truth to what he says. And so, I propose that we all make 2009 a year of passion and real change for the better.