Typically, marketing is one of the first departments to see cuts during economic hard times. I realize that this may sound like I’m ‘preaching to the choir’ but, cutting out such tools as PR and marketing is one of the only sure ways to
* lose market share during a recession
* give away opportunities that exist in a recession
* push forward your competitors ahead of your brand
To take this a step further, recent research has shown that the effect of a public relations investment can make up 47 per cent of a brand’s value in industries more heavily researched by consumers prior to purchase.
When it’s coupled with social media, the numbers go up even more. So, keeping this all in mind, what will you do to ‘amp up’ your brand/company for the remainder of 2009…?