The awful truth about communications is that there are some real imbeciles in the PR industry alive & kicking.
The same people who publicly act indignant and insult you when you pass along some constructive criticism; the same people who make the industry look like ambulance chasers with the news; the same people who will never admit that they are wrong, nor learn from their mistakes; and just give the PR industry a bad name.
The good news in all of this is that this presents an excellent opportunity for the PR industry – an opportunity to re-examine and re-define what PR really is. As PR practitioners, this gives you a chance to fully adopt a 21st Century PR – the kind of PR that embraces (as Brian Solis puts it) “a philosophy and practice to improve the quality of work, change the game, and participate with people in a more informed and intelligent way.”
educate people coming up in the ranks (i.e. still in college, newly graduated, etc.) that this kind of PR will get you on the FAST TRACK TO A BLACKLIST AND THE TRASH BIN
inform our clients and businesses that there is a process that comes with PR, which does NOT include ham-fisting your ‘news’ to people in the media and/or berating a member of the press and ‘demanding a retraction’ for not including you in their piece. It does, however, include (among other things)
keep in mind that the PR industry needs to adhere to business principles, showing INSIGHT & LEADERSHIP and EARNING TRUST.
The more we do things like this in the PR industry, the more we can extend the idea that most PR professionals are NOT used car salesmen, but business professionals that can add value and acumen.