I’ve been thinking a lot about how so very exciting it is to be a communicator these days – with the proliferation of new ideas and methodologies (be it from Brian Solis & Deirdre Breakenridge’s new work to Richard Laermer’s 2011, or Charlene Li & Josh Bernoff’s Groundswell) in this new millennium, this 21st Century network known as social media has only enhanced and extended the reach of these kinds of ideas.
Moreover, it’s pretty much opened up the idea (even though it was always there) and likelihood of multiple practices in communications to work together for one common goal. Who knew…? Changes are a comin’…quite frankly, it’s been a long time comin.’
But there are still some people that insist that we have this one-off approach where camps are sectioned off and people are ‘brought in at the right time.’ Seems like more ‘process’ than real action to me.
Funny enough, though, every time I think about this 21st Century version of collaborative communications, I think of a 20th Century band – Led Zeppelin.
Of course, I’m a little biased, but I see it this way:
Robert Plant (Lead Vocals) – Taking on the role of lead vocals, public relations can help define and lead the charge of a communications effort. Like Robert Plant’s vocals in the beginning of Immigrant Song can help sound the charge of a new effort.
Jimmy Page (Lead Guitar) – Like Jimmy Page, social media is helping to change the way things are being done in communications. Engaging, fun, compelling – all cornerstones of a good social media campaign…and true descriptions of Señor Page.
John Paul Jones (Bass) – Gritty, driving and in-your-face, guerilla marketing can help move people in new ways to discover a product or idea. Like John Paul Jones, this marketing tool is particularly versatile.
John Bonham (Drums) – Led Zeppelin’s drummer was a key element (both emotionally and in their sound), providing the solid foundation and backbone of the band. Like advertising, his powerful beats and distinctive ‘feel for the groove’ made their sound that much more unique and impactful.
Now, this is just four tools in the marketing toolbox. What other tools/practices would you include in this 21st Century scenario? What other music acts would you compare collaborative communications to?