I was born in October of 1971. Some of you may think, “WHOA! This dude is ancient!” While some others of you may think, “He’s older than I thought.” Although I’m sure most of you don’t even care.
I bring it up because I’ve been feeling like an old-timer these days when I see idiocy like the stunt that Lindsay Lohan pulled in court a few weeks back. It seems like some kids (yes, KIDS) feel like they are entitled to do things like this or that it’s ok to fall back on a it was only a joke kind of excuse. Thankfully, it looks like everyone in is in the same line of thinking that this kind of behavior does no one any favors.
But here’s the thing: there are lots of young, smart people (in business and in Hollywood) that don’t even approach this level of stupidity – bright people in PR & Social Media like Lauren Fernandez, David Spinks, Heather Whaling and Tom O’Keefe (to name a few) just don’t go there. Because at the end of the day, they realized (just like the rest of us) that there is work that needs to be done – real work. Even if it’s something like
- Making copies the first half of the day
- Getting editorial calendars the second half of the day
- Stuffing press kit folders after hours for a conference
- Making a caffeine run for the team so they can keep stuffing until midnight
Because we’ve all done it at one point or another. It’s not so much about paying your dues – it’s a matter of recognizing that this ‘mundane’ work is still work. A lot of the ‘important’ stuff could not happen without that stuff getting done. And beyond that, it creates some grit and character in your work style. Yes, Lindsay Lohan may not be doing this kind of stuff; but look at Lindsay Lohan.
But character is character. And respect comes to those with character. Not someone who’s in danger of contempt of court for putting a slur on her fingernails.
At the end of the day, we’re all part of the same machine – the more we work together, the better the machine operates. And the better the machine moves, the happier our clients may be.
What’s the ‘most mundane’ work you’ve had to do in your career? How did it help your team?