Last week, we went to see a live show at one of our favorite spots around Dallas. We like it because the atmosphere is a little laid back and the bands that they book are pretty solid. This night was no exception – the music was interesting and the overall performance was enjoyable.
At least the part of the performance that we caught.
You see, the sound levels were just WAY OFF. Even though we witnessed one of the band members ‘test’ their levels to a point that was satisfactory (to them); and even though they asked for some corrections on their levels during the show….they never quite made it work. In fact, the more they fussed around with it all, the worse it got.
It’s not like they had their microphones on backwards (yes….backwards)…
But the sound quality was so bad, we ended up leaving after four songs…..and we weren’t the only ones leaving.
Here’s the thing, PR pros: we don’t work around with sound levels or do mic-checks before a show. But we do serve the ‘roadie’ role from time-to-time by providing support for a ‘featured act.’ This could come in the form of
- making copies for a client presentation
- getting an editorial calendar for a pitch
- physically cutting-and-pasting a news article to make it look nice for a client that may not have access to the piece itself
These ‘little’ things go an exceedingly long way when done right.
Because if any of those ‘little’ things come out sloppy, EVERYONE in your team (top to bottom) looks sloppy. And you lose trust. Rightfully so. Would YOU trust your money; your time; your IDENTITY with a team that can’t handle being a ‘roadie’ from time to time…?
Roadies make shows happen. Plain and simple. Doesn’t matter how great your music is – if you don’t have someone handling your equipment, levels, lights, etc. correctly, your only prepping for a bad show.