Posts Tagged ‘Robert Plant’

courtesy of oxandoak

What do Robert Plant, Maya Angelou, Maksim Chmerkovskiy and Diane Sawyer have in common…?…Aside from talent, what helps Snoop Dogg sell records and Andy Samberg sell his (sometimes off-kilter) ideas…?…why do we pay far too much money for a pair of jeans or (what may seem like) a simple hair cut…?




This is nothing new: Swagger has been a determining factor for a lot of things. Think back to your time on the playground: the one kiddo that was the captain of the kickball team…it wasn’t because he/she showed up with the ball…it’s because he/she had that little (at the time) indescribable quality that just brought everyone together. I can recall this one kid that just made things a little bit more fun on the playground – it’s like he knew what to say, how to play fair, when to break out the Big League Chew…he just got it.


It’s like he walked to a ‘Billy Bad A**’ song that only he heard…



Don’t underestimate the power of Swagger – it can help move the needle for a company in the right direction. It can bring teams together and unite them for a worthy cause.  It can help create some excitement for a team when the chips are down.  It can help you identify with a product or service. Swagger can help you sell.


The great thing about Swagger is that everyone has it.  Some people come by it like their distributors, while some may not even realize they have it.


But it’s there.


All you have to do is just tap into that a little and you’ll find that extra bit of courage to pitch that story…present that idea to the board…sell that product…write that great American novel…start that business…ask that girl out.


But, how, you may ask, does one ‘tap into’ that Swagger?  Look, I’m no doctor, nor an expert on how the human brain works.  But I can tell you what works for me: (big surprise) music. We’re all emotional people, and the best way to tap into that place of Swagger is to find a song that makes you sway with confidence. A good tune goes a long way.


I recall a time when @ArikHanson, @StoryAssistant, @DMullen and myself were talking over an idea and came to a particular song that could serve as opening music to our entrance. We each have our own strengths and talents (making us sound like Charlie’s Angels), but this song would’ve helped amp up our Swagger.


I’ve been using songs and poems to pump up the swagger for quite some time…



What do you think?  Am I overrating this whole thing?


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led zeppelinI’ve been thinking a lot about how so very exciting it is to be a communicator these days – with the proliferation of new ideas and methodologies (be it from Brian Solis & Deirdre Breakenridge’s new work to Richard Laermer’s 2011, or Charlene Li & Josh Bernoff’s Groundswell) in this new millennium, this 21st Century network known as social media has only enhanced and extended the reach of these kinds of ideas.


Moreover, it’s pretty much opened up the idea (even though it was always there) and likelihood of multiple practices in communications to work together for one common goal.  Who knew…?  Changes are a comin’…quite frankly, it’s been a long time comin.’ 


But there are still some people that insist that we have this one-off approach where camps are sectioned off and people are ‘brought in at the right time.’  Seems like more ‘process’ than real action to me.


Funny enough, though, every time I think about this 21st Century version of collaborative communications, I think of a 20th Century band – Led Zeppelin.



Of course, I’m a little biased, but I see it this way:


Robert Plant (Lead Vocals) – Taking on the role of lead vocals, public relations can help define and lead the charge of a communications effort.  Like Robert Plant’s vocals in the beginning of Immigrant Song can help sound the charge of a new effort. 

Jimmy Page (Lead Guitar) – Like Jimmy Page, social media is helping to change the way things are being done in communications.  Engaging, fun, compelling – all cornerstones of a good social media campaign…and true descriptions of Señor Page.

John Paul Jones (Bass) – Gritty, driving and in-your-face, guerilla marketing can help move people in new ways to discover a product or idea.  Like John Paul Jones, this marketing tool is particularly versatile.

John Bonham (Drums) – Led Zeppelin’s drummer was a key element (both emotionally and in their sound), providing the solid foundation and backbone of the band.  Like advertising, his powerful beats and distinctive ‘feel for the groove’ made their sound that much more unique and impactful.


Now, this is just four tools in the marketing toolbox.  What other tools/practices would you include in this 21st Century scenario?  What other music acts would you compare collaborative communications to?

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